Networking, Social Media, & PR - Page 2 of 11

Marketing vs. PR vs. Advertising

Networking, Social Media, & PR / By Katerina Zalalas

Ever wonder if PR, marketing, and advertising are all the same thing? Public Relations, Marketing, and Advertising are all avenues of public image, brand exposure, and company reputation, just in different ways. Luckily Philly PR Girl has mapped out what each avenue actually focuses on. Public Relations Public Relations is the practice of purposefully releasing […]

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Clubhouse: The Hot New App Everyone is Talking About

Networking, Social Media, & PR / By Caroline King

Wondering how to correctly utilize and implement Clubhouse in your daily professional life? Or maybe, you have no idea what Clubhouse even is. Let’s unpack the social networking app that has recently taken the world by storm and that our very own Kate is obsessed with! What is Clubhouse? Let’s break down the app store’s

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TikTok For Your Business

Networking, Social Media, & PR / By Caroline King

Calling all company owners, entrepreneurs, and daily-hustlers – are you on TikTok? If the answer is no, you’re going to want to look into it! If you’re unfamiliar with one of the app stores’ hottest platforms currently, TikTok has become the leading video-sharing social platform service.

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The Importance of Influencer Marketing

Networking, Social Media, & PR / By Jaime Gialloreto

Social media has taken the world by storm. People spend a large amount of their day on social media for a multitude of reasons. Networking, getting news, and any product research often occurs online. Whether you are posting your selfies on Instagram or scrolling mindlessly through Tik Tok, influencers are everywhere. Because of how widespread

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Cause Marketing and Corporate Social Responsibility

Networking, Social Media, & PR / By Madeleine Bové

To present a good and well-rounded image to the world, companies should contribute in a way that benefits the public. Corporate social responsibility is a way for companies to keep themselves socially accountable by means of activism or philanthropy. Cause marketing falls right under the umbrella of corporate social responsibility.

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Apps to Help You Improve Your Branding and Digital Presence

Networking, Social Media, & PR / By Kiana Cook

Digital presence is simply how your business appears online and the influence it holds on your audience. It is crucial to take advantage of improving your digital presence, especially during the COVID-19 pandemic, especially because many companies are transitioning to digital marketing rather than traditional marketing tactics. Not to mention, a good digital presence also

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Social Media Photoshoot Tips & Tricks

Networking, Social Media, & PR / By Bailey Welsh

Whether a high-end production in New York or a snap of a selfie when you’re feeling yourself— a photoshoot is the key to collecting content. We’ve all heard the saying time after time “a picture paints a thousand words”. Call it cliche but whoever came up with that was onto something. In any field of

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Hosting Virtual Events

Networking, Social Media, & PR / By Aniyah Pinkney

During a time where “social distancing” and “quarantine” have become pretty regular words in our vocabulary, we’ve heightened our creativity to make life feel as normal as possible. This, for so many of us, means incorporating virtual events into our new (hopefully temporary) lifestyles.

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It’s Time For A Website Refresh

Networking, Social Media, & PR / By Andrianna Acosta

When was the last time your business website was refreshed? Did you know that you should get a website refresh and update your site every 2-3 years? Technology is constantly changing, updating and evolving, and that includes how websites are viewed. Don’t think your site needs an update? Philly PR Girl has you covered with

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PR Tips For the New Year

Networking, Social Media, & PR / By Katerina Zalalas

With 2020 being the year it was, it’s kind of ironic that one of the biggest rules in Public Relations is to be prepared for anything. No one was prepared for what happened in 2020. It was a year that will go down in history in more ways than one. On the bright side, people

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