Social media has taken the world by storm. People spend a large amount of their day on social media for a multitude of reasons. Networking, getting news, and any product research often occurs online. Whether you are posting your selfies on Instagram or scrolling mindlessly through Tik Tok, influencers are everywhere. Because of how widespread influencers are, influencer marketing is a great way for your business to gain exposure.
What is Influencer Marketing?
There is an abundance of different types of influencers across multiple platforms that businesses can collaborate with. Influencers are people on social media who have high engagement in accordance with their follower count. The higher the engagement or higher the follower count, the better the influencer is for a business to collaborate with. To put it simply, combining influencers with businesses is influencer marketing. It is anytime a business gives an influencer a product or service in exchange for exposure on their page. Many brands and businesses are moving in the right direction of influencer marketing to increase sales and exposure.
Why is it important?
Influencers Target a Niche Market
Influencers have a specific and loyal following. If a brand or business wants to target an audience in a specific location, they can pick an influencer based out of that city or state. Beyond location, you can pick an influencer that is related to your brand. For example, if you are a brand centered around food, you can pick a food influencer. Social media users are intentional with the influencers that they follow. If a business selects an influencer that aligns with its brand, they are going to market to their exact target audience.
Influencers are a Credible Source
The followers of influencers trust their opinions. When an influencer reviews a product or service, they will often give their honest opinion on the subject. Because of this, their followers are likely to trust their judgment. In turn, their followers will order that product or receive that service based on the influencers’ review. These reviews can be beneficial for your business.
Influencers are Relatable
What makes an influencer different from a celebrity endorsement is relatability. Influencers are regular, everyday people giving their honest opinion and advice. It gives people the hope that they can live that life too. An Influencers’ job is to sell the idea of fantasy, and their followers are there for it. It is more attainable to do what an influencer is doing than it is to follow the lifestyle of a popular celebrity like Kim Kardashian.
What can you do?
Plan ahead
The best thing you can do to maximize your influencer marketing is to plan ahead. You want to have an idea of what type of influencer you want to partner with and make a list of potential influencers. You should also plan ahead by adding a budget for influencer marketing. Many influencers use social media as their full-time job, so they often charge for each post. Save yourself the hassle of the back and forth and go through a PR company for negotiations with the influencer. Here at Philly PR Girl we take influencer marketing seriously. We have contracts and we are well-versed in negotiating. Also, influencers are likely to say yes if the offer comes from a PR firm because it looks more professional and legitimate. These influencers are getting many messages a day, you want yours to stand out!
At Philly PR Girl, we have the expertise on how to coordinate influencer marketing and influencer relations between a business and their influencer of choice. For more information on our influencer marketing services, contact us at Info@PhillyPRGirl.com!
