Social media and PR go hand and hand. One could say they are in the family, but have different roles. They are both highly beneficial to one another when paired together. Philly PR Girl has some insight for you on the relationship between the two!
Social media can be described as “word of mouth marketing.” Think about it, it makes sense—social media is the main method of communication nowadays and it is extremely effective at spreading information as quickly as possible.
Similarities between Social media and PR:
- Both Social media and PR are very relationship oriented. The goal is to build trust, gain a good reputation, and to continue to invest in those relationships whether that be with your social media following or your client.
- They have a shared goal in making the message and purpose of what they’re promoting as clear and concise as they can.
Social media can be impactful for PR due to real-time messaging. This quick and immediate messaging allows for a more influential impact in regards to promoting. Social media has loosened the restraints of traditional PR and has made room for information to reach a wider ranged audience. While in the past PR has been used in a mostly corporate space, it is now applied to many more areas and fields, such as lifestyle, entertainment, fashion, and more.
Ways social media has positively impacted PR:
- While PR was greatly dependent on getting a “hit” or being picked up by well-known media sources, it can have a similar effect by being promoted by a big name blogger or influencer
- Success is no longer linear, it allows for more space in what equates to successfully reaching your audience
- Social media is great for finding more contacts and journalist to add to press list and media spreadsheets
- Finding influencers to attend events for clients, and therefore getting more publicity and recognition
Overall, social media is not a question when it comes to PR, it is a necessity if the goal is to market and promote your clients and brands as effectively as you can. It is the lens in which many look through now, and if anything PR is all about relevancy. Social media won’t slow down for us, we have to catch up with it, so let’s start now! At Philly PR Girl, we are social media and PR pros! To inquire about how we can help you out, email us at Info@PhillyPRGirl.com
