To present a good and well-rounded image to the world, companies should contribute in a way that benefits the public. Corporate social responsibility is a way for companies to keep themselves socially accountable by means of activism or philanthropy. Cause marketing falls right under the umbrella of corporate social responsibility.
It’s when a for-profit business markets themselves in order to benefit society while also increasing their own profits. These two ideals are essential to better your business and the public, and here at Philly PR Girl, we have all the tools to help you!
Why Does Corporate Social Responsibility Matter?
If you’re finding yourself wondering why corporate social responsibility is necessary for your company, let Philly PR Girl tell you!
- Presenting your brand to the world in the best light possible is one of the most important parts of Public Relations.
- There is always something happening, whether that be globally, nationally, or locally. Regardless of what’s going on, you and the members of your company have the chance to be activists to better society.
- The other side of this, is cause marketing. This is important because you want your efforts to be seen by the media and their audiences.
What Can You Do?
Corporate social responsibility can mean a lot of things for your company.
- It could be having a fundraiser, a food drive, or any event where your company donates something to another organization.
- Partnering with other non-profit or organizations to provide awareness for certain causes
How Can We Help?
At Philly PR Girl, we aim to provide you with all of the essential public relations services that are necessary to present the best image possible of your company. With this, we can help you:
- Gain press coverage
- Partner with various brands
- Even plan events for you!
Let’s say your company is fundraising money for a charity–we can plan the event for you (virtually, for now), get lots of press coverage from various media outlets, and have potential brand partnerships and sponsors! All of these things are done with dedication and passion, as the Philly PR Girl team is aiming to help you and our society.
Corporate social responsibility is a very important aspect that needs to be incorporated into your business and future plans! Here at Philly PR Girl we have all the tools to give you the best cause marketing and publicity plans to better your brand. 2021 is going to be an amazing year. Send us a message at Info@PhillyPRGirl.com to see how we can help you.
