Digital presence is simply how your business appears online and the influence it holds on your audience. It is crucial to take advantage of improving your digital presence, especially during the COVID-19 pandemic, especially because many companies are transitioning to digital marketing rather than traditional marketing tactics. Not to mention, a good digital presence also helps improve your branding. Now that you know why it is important, how do you implement it into your business strategy? Philly PR Girl has your back as we have compiled a list of apps that can help you improve your branding and digital presence!
Canva
For starters, you want to make sure your branding looks fresh, up-to-date, and represents your company’s values. Canva is a great tool to help you visually improve your brand. Here you can create social media graphics, flyers, media kit designs, presentations, and so much more.
- By creating a cohesive look to your brand, it becomes more recognizable and aesthetically pleasing to your audience.
- This can enhance your digital presence as viewers are more inclined to follow a company that looks visually interesting and is consistent throughout all digital platforms.
Buffer
Next, you want to make sure your social media is organized and consistent in order to stay relevant. When it comes to managing your social media channels, it can be frustrating and overwhelming. But apps like Buffer helps to funnel all of that work into one dashboard. Buffer is a hub for your social channels that can:
- Track engagement metrics for every social account
- Measure story, post and hashtag analytics
- Give insight into your demographics
- Create social reports
- Give recommendations on how to improve engagement and sales
- Schedule posts and much more!
Facebook Business Suite
Facebook Business Suite is similar to Buffer, except it is used solely for Facebook and Instagram. On this app you can:
- Create, schedule and manage postings
- View all notifications (messages, comments, etc.) in one place
- Check both FB and IG post insights and so much more!
By organizing your social media posts and tracking your analytics, you are able to determine what works with your brand and what doesn’t. You can gain insight into what your target audience reacts well to and engages with the most and use this knowledge to then push out more content they want. Resulting in improved engagement and digital presence!
Clubhouse
Now that you have organized your brand, it’s time to put yourself out there! Clubhouse is a BRAND NEW app that is on the rise as a top networking platform.
- It’s a space for people to connect worldwide based upon similar interests
- You can hear from celebrities, executives, entrepreneurs, business owners, etc. Here, you can expand your business by creating or joining a room centered around a topic similar to your brand and start informing people of your product or service.
- It is a free way to teach and learn from others all while getting your brand name out there!
- Many people are using clubhouse to grow their Instagram and Twitter accounts because you’re able to link your social profiles to your Clubhouse account!
Tiktok
Believe it or not, Tik Tok is also great for improving your business’s branding and digital presence.
- Tik Tok is a great social platform that lets you view and upload videos of whatever you want.
It has a great feature called the For You Page that pushes videos your way based upon your previous searches, likes, and most viewed content. - It’s great for businesses to showcase your brand in a way consumers might not normally view your brand. For example, you can post behind the scenes or day-in-the life content to show viewers the more raw side of your brand. You can also showcase tutorial videos if you have a product or try-on videos if you have a clothing company.
- The possibilities are endless! According to CNBC, Tik Tok has grown from 11 million active monthly users (in the U.S.) in 2018 to about 91 million in 2020. It became incredibly popular in last year and has continued to blow up since. By taking advantage of this platform, you can improve your brand’s relevancy and overall digital presence!
In today’s digital age, every business can benefit from improving their online brand presence. It is one of the top ways to engage with and learn from your audience. The Philly PR Girl team specializes in getting your brand the recognition it deserves. If you struggle to manage your social accounts, or you have tried to improve your audience reach and it’s just not working, contact us at Info@PhillyPRGirl.com or visit our Contact page to see how we can help you take your business to the next level!
