With 2020 being the year it was, it’s kind of ironic that one of the biggest rules in Public Relations is to be prepared for anything. No one was prepared for what happened in 2020. It was a year that will go down in history in more ways than one. On the bright side, people have learned to adjust and adapt to the many things that have been thrown their way. In regards to Public Relations, it’s time to look forward to this year. Although 2021 may look a little different, it’s still just as important to navigate the year with ease. Here are some PR tips and tricks you can use in 2021, making it a successful year for your brand.
Map Out Your Year
It is crucial to map out your PR plan for the year. Make a content calendar and record ideas for pitches every month. Planning out the months to come with a pitch schedule can help you stay on track. Having mapped out the year can also help you fill in any gaps where press may be needed.
Pay attention to Holidays, Anniversaries, Seasonal Dates
Make sure to include any holidays, anniversaries, and seasonal dates. For example, February 27th is National Strawberry Day. If you are a restaurant that has a special strawberry dessert reach out to those local tv stations and mention that day. Or if you are a bar that has a specialty strawberry cocktail invite a reporter into your bar.
Keep Up With the Daily News
It is extremely important to keep up with local and national news when considering PR. Being aware of what is happening in the news cycle will help to avoid sending pitches on days where news desks are just too busy.
Make Those Connections and Network
A major part of PR is establishing contacts, so take time to join in with local media. Connect with local reporters, anchors, and writers on all social media platforms. Send them an email and introduce yourself. Establishing a connection with local media can create an avenue for future press which is invaluable.
By using these tips and more, you can ensure the best possible PR for your brand. Philly PR Girl specializes in all things Public Relations by creating effective campaigns for their clients. With a team that individualizes clients and uses unique tactics, Philly PR Girl is proven successful in the Philadelphia area. Contact PPRG at Info@PhillyPRGirl.com for all of your Public Relations needs for this upcoming year.
