Madeleine Bové

Instagram Reels vs. TikTok

Networking, Social Media, & PR / By
Instagram has stepped up its game with their recent launch of “IG Reels”, similar to the TikTok platform. Instagram users now get the best of both worlds, being able to create “TikTok like” content in addition to their regular Instagram feed posting. While IG Reels and TikTok have their similarities, there are key differences to […]

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cause marketing

Cause Marketing and Corporate Social Responsibility

Networking, Social Media, & PR / By
To present a good and well-rounded image to the world, companies should contribute in a way that benefits the public. Corporate social responsibility is a way for companies to keep themselves socially accountable by means of activism or philanthropy. Cause marketing falls right under the umbrella of corporate social responsibility.

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