Like every social media platform, Facebook is constantly changing and adding new features to their platform to enhance their user experience. Whether you use Facebook to keep up with friends and family or to promote your business, it’s always helpful to stay up to date with new features on the platform. Not sure what’s new? Don’t worry, Philly PR Girl has some notable features Facebook has added so far during 2021.
Scheduled Posts and Stories
One of Facebook’s most notable features within the business suite is that you are now able to schedule posts for Facebook and Instagram. For those who utilize a social media calendar and a scheduling software, this new feature can be more time-efficient for planning and scheduling your own content.
Along with scheduled posts, you are now also able to schedule stories—a feature that most scheduling softwares do not have. You are also now able to edit scheduled posts, as well as save drafts. To access these features, check out Facebook Business Suite.
Live Shopping Fridays
Recently, Facebook announced one of their newest features to the app: “Live Shopping Fridays.” Fashion and beauty brands will be able to go live on their page whilst viewers are able to join the livestream and purchase featured items from the stream.
Dynamic Ads for Streaming
Prior to Facebook adding this new ad feature, advertisers were required to create separate ads for each media title. With Facebook’s dynamic ad feature, advertisers are now able to promote multiple media titles within one advertisement, which is ideal for streaming services.
Facebook has come a long way! Having a strong social media presence goes hand in hand with a successful business. If you’re having trouble mastering social media, we’re here to help! Send us an email at Info@PhillyPRGirl.com or visit our contact page to see how we can help you build your online presence!
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