The name of the game is social media presence. Any business can have clients but not every business knows how to use social media to attract and engage viewers and customers— and in today’s world that makes a whole lot of a difference. If you’re struggling on how to make great social media content, here is a guide to some of the best content creation apps to help you out.
Video Editing
Videos are the currency for engagement on Instagram and Tiktok. With the algorithm pushing reels and videos it’s important to make sure your videos are aesthetically pleasing, and trendy. But don’t worry with these two video editing apps creating great video content is nothing short of possible.
iMovie: Imovie is very beginner friendly with all the editing tools you need to make content. Imovie offers a selection of graphics, filters, audio and visual modifications, and a simple timeline to edit your videos on. With just one tutorial anyone can be a pro on iMovie.
Although the software is free it is only available on IOS devices. Imovie comes with a variety of features but the software is limited to just those — there are no add-ons or in-app purchases for more exclusive or premium editing tools. With that being said, Imovie is limited depending on what kind of content you want to create.
Splice: Splice just like Imovie is very beginner friendly. On Splice you have preset size ratios for all social media platforms which will help you be able to create and adapt your content. Splice is free and is available to IOS and android devices. The app does offer a huge variety of editing tools from copyright free audios, graphics, transitions and so much more. If you want to up your content quality there are also in-app purchase options for editing tools like one that allows you to extract audio from videos and use it onto your timeline. I especially love this tool when making Tiktok or instagram reels and want to make sure my visuals match up with the audio.
Graphic Design
Graphic design isn’t as complicated or intimidating as it may seem. The trick is to keep it simple and on brand. If you struggle with graphic design some apps to help you create amazing content are
Canva: Canva is like the holy grail of graphic design for creators. Canva is a one fits all type of platform with presentation, video, photo, and graphic templates at your fingertips. With a free account you have access to hundreds of fonts, and templates and with a subscription your access is even larger.. Unlike other graphic design platforms I’ve come across, Canva is great for both video and photo editing. You can create graphics, cover photos, and text for your videos and for your feed. Canva is also a great resource for staying on brand with your company and your social media feed. .
Phonto : Phonto is a great tool for graphic design with a focus on text. If you’re a graphic design pro and have a creative vision then Phonto is great for you. Its design is pretty simple and allows users to upload photos to add text to and edit as desired or you can export png photos of text to add to videos, or images. Phonto is free and accessible on both IOS and Android devices.
There are hundreds of other editing tools right at your fingertips to level up your social media content and the things you can create are endless. For more social media tips and tricks check out some of our other blogs, and for social media management needs give us a call or send us an email to see how Philly PR Girl can help you.
