Roux is a Digital Media Associate at Philly PR Girl, where she leads digital campaign strategy and manages a diverse client portfolio across multiple platforms. Known for her leadership and strategic mindset, one of her most impactful contributions has been guiding a team of Digital Coordinators—cultivating collaboration, creativity, and high performance across accounts. Roux oversees content creation, team workflows, and performance analytics to deliver digital storytelling that is both data-driven and brand-forward. Her approach blends vision with execution, ensuring every campaign resonates with its intended audience.