Case Study: Girls Auto Clinic

Patrice Banks reached out to Philly PR Girl (PPRG) after admiring our successful collaborations with various clients and events in the Philadelphia area. Impressed by our understanding of the local market, attention to detail, and alignment with her brand's essence, Patrice sought our expertise to manage the overwhelming attention her business, Girls Auto Clinic was receiving. As a new entrepreneur facing the challenges of rapid growth, Patrice needed assistance handling the influx of inquiries, interviews, and requests for press coverage. During our initial meeting, Patrice mentioned her objectives for leveraging PPRG services, emphasizing the importance of showcasing Girls Auto Clinic’s mission of empowering women within the automotive industry.

Our PR Plan for GAC began with filtering and prioritizing incoming inquiries, aligning with Patrice’s schedule, and looking at feasible opportunities that aligned with Patrice’s brand's mission. Our focus shifted to planning the grand opening of GAC's physical location and coordinating details, date, time, guest list, entertainment, staff arrangements, and media engagement. This was all to ensure a well-executed event that garnered significant attention and positive coverage. The culmination of our efforts was the book tour, requiring meticulous and thorough planning. From establishing the marketing plan, and selecting optimal launch dates to coordinating press releases, book signings, photoshoots, and media outreach, we ensured a seamless and successful tour that effectively amplified Patrice’s message and expanded GAC’s reach.