Are you looking to expand your social media knowledge? We have curated a list of some of the newest social media trends circulating the internet today!
1. Following the trend vs. starting your own trend
- The art of being “trendy” has now converted from following a trend to creating your OWN. The original concept of becoming viral derived from the idea that all you needed to do was follow rising trends, sounds, dances, etc. Now, it is more trendy to create original and authentic content that makes people want to follow you for YOU, not because of a trend you followed.
2. AI
- Artificial intelligence has quite literally taken over the internet. Generators like ChatGPT and other AI apps have changed how we see media. Whether you are answering your essay questions or showing you what you would look like as a Barbie, AI has transformed social media. AI features have given us a glimpse into the future.
3. Short Form Videos
- For social media videos, the concept is that the shorter, the better! Following the trend, Tik Tok, Youtube, Instagram, and more, have started featuring short-form videos on their platforms. Social media consumers prefer to gain all information they need concisely and quickly, which is why these short-form videos have become so popular.
4. Commerce
- Online shopping just got easier. You can now purchase items directly from any of the social media apps. For example, Tik Tok now has a shop feature called TikTok Shop, where small businesses can promote their products directly on their videos. All it takes are a few clicks, and the product/item is yours.
5. TikTok is taking over
- We are not sure if TikTok will be around forever, but it is here to stay for a while. TikTok trends and aesthetics are all that people can talk and think about. Whether it be a clothing trend or a new dance, the Gen-Z app is nothing short of the hottest social media app on the market. Everyone has joined this app due to its immense popularity, including some of the biggest brands and celebrities. If you have not downloaded Tik Tok then what are you waiting for?
At Philly PR Girl, we specialize in social media, so take it from us! Now you can consider these suggested trends when you scroll through your favorite social media platform. You can follow Philly PR Girl on Facebook, Twitter, Instagram, LinkedIn, and TikTok! If you need help with your business’s social media, email us at info@phillyprgirl.com!
