Yesterday was an exciting day in the world of Philly PR Girl! We were able to attend Social Media Day PHL 2023! Social Media Day brings together thought leaders and influencers for one of the world’s premier conferences for social media, communications, and digital marketing professionals. This year, the conference took place at The Comcast Technology Center where we sat in on knowledge-driven panels, speaking, and breakout sessions! Here are some of our favorite sessions and key-takeaway of the day!
The first session we’d love to highlight was “Mastering Social Media Strategy and the Power of Visual Communication” with Lauren Freund, Canva! Canva is one of Philly PR Girl’s strengths in their social media strategies, so we just had to listen in. The session focused on social media strategy, visual communication, and how to stay ahead of the marketing curve!
Actionable Takeaways:
- Your social media accounts are the visual representation of your brand.
- How are you managing your goals?
- How are you communicating and building a relationship with your audience?
- How are you optimizing your team’s efforts through visual communication?
- “Why share, Why Care?”
The next session we absolutely adored was from the team over at Visit Philly! Farah Farag and Eric Cortes gave everyone the ins and outs of Influencer Marketing. They gave us incredible insight and statistics about how influencer marketing is developing how consumers think rapidly.
Actionable Takeaways:
- Trust & Brand Loyalty
- Relationship Building
- Measuring the data on your own level of success
- Follow trends
Our final session we want to touch on was with Danielle Calcagni of the New Jersey Dept. of Transportation! Finding the Fun: Think Your Brand is Boring? Think Again! with Danielle Calcagni, New Jersey Dept. of Transportation. Danielle took NJ DOT’s social and turned it into something showstopping with just the backbone of a dash of creativity and humor!
Actionable Takeaways:
- Know your brand’s message before getting crazy with trying to be trendy.
- It’s okay to be funny!!!
- Your brand’s voice will constantly be evolving.
- Get inspired by others.
Between the tips, takeaways, and incredible speakers, we are so grateful to share this knowledge with our entire Philly PR Girl team and all of you! Social Media Day PHL is the perfect way to get your name out there to others who are passionate about the same things as you and to learn from some of the BEST leaders in the industry. We can’t wait until next year!
