Calling all company owners, entrepreneurs, and daily-hustlers – are you on TikTok? If the answer is no, you’re going to want to look into it! If you’re unfamiliar with one of the app stores’ hottest platforms currently, TikTok has become the leading video-sharing social platform service.
Not only does it allow you to create, shoot, and edit original videos – but you can stream live feeds, and interact with your audience as well! It’s quite addicting – most consumers of the app claim that they spend upwards of an hour straight on TikTok at a time! With this being said, it is clear that TikTok isn’t going anywhere, and is an AMAZING way to gain exposure.
As a business owner – why should I be on TikTok?
User-Generated Content
Everything is original – TikTok is the biggest hub for creatives to date. Although there is much to be said about following a trend, those who start from the ground up with a new idea tend to flourish on this app. TikTok allows you to inspire – as well as educate- anyone who views your page!
Easy Exposure
Anyone can blow up on this specific platform. TikTok is one of the only platforms out there that truly gives you and your business, the chance to become an overnight sensation. In order to do so, it is essential that you utilize the multitude of hashtags, sounds, and follow popular trends to give yourself the best shot at success!
Wide Range Demographic
There is no doubt that the largest growing demographic on TikTok is 16-24 year olds. However, the age demographic of new users has grown to include ages 30-50. As a business owner, this is essential to note. Not only do you have a large range of younger users to market to, but the adult audience between 30-50 can be extremely beneficial to your business. With TikTok’s wide range of users, the possibilities really are endless.
How can I ensure that my business thrives on TikTok?
In-App Advertising
Ahh, the dreaded ads. But seriously! TikTok, like many other social media platforms, allows for in-app advertisements while you scroll. Although there are many well-known brands promoted on TikTok, there are also a ton of smaller businesses that pay to advertise their products! This is a great way to extend your consumer reach!
Brand Deals
Let’s talk about brands. TikTok is one of the first apps to allow brands to reach out to pages that have a large following. This means that you are able to get paid for promoting a product, while simultaneously generating more traffic to your account. Better for your business – better for your wallet!
Influencer Collaboration
Networking! TikTok allows you to meet people that you would otherwise never be able to meet before. Not only can you reach out and have other creators promote your business, but you can also leverage their following and cater to their audience! It’s a win-win!
In short, Tik Tok is the place to be for upcoming and thriving businesses. Whether you are new to the social media scene, or just want to continue branching out on different platforms – TikTok is a great place to start. Extend your audience, hone your digital media craft, and become one of 500 million on the app right now! Philly PR Girl uses TikTok as part of the Digital and Social Media services. If you don’t know how to begin or where to start, let Philly PR Girl take the reins! Find out how by sending us a quick email at Info@PhillyPRGirl.com . For more information on all we have to offer, check out our Services page!
