Why You Need to Collaborate with Influencers to Promote Your Brand

Looking for new ways to promote your brand and engage with your consumers? Influencer marketing may be the solution! This past year brands paid over $1 Billion for influencer campaigns and many have seen their businesses thrive because of it. So if you’re one of those brands who hasn’t started using influencers to boost your brand yet, then this article is for you.

So here’s a little bit about influencer marketing: Influencer marketing is a type of marketing that takes “word of mouth” to the next level. With the popularization of social media, pretty much anyone can put out great content and gain a following – this is great for brands as they can then use this individual’s established influence to promote their products and capture the attention of their loyal audience. 

Various studies have proven that influencer marketing can actually be more effective than using celebrities in traditional advertising. And this is due to various reasons, one of them being purely that influencers are more accessible than celebrities. A small business can easily locate relevant influencers and market their service or products to large audiences in a much less expensive manner than some of the other more traditional melting and advertising methods.  

For influencers, the most popular platform for them to upload their content is Instagram, where they can post visually engaging content that will capture their audience’s attention. Influencers will get paid by a brand to post something about it, whether that be about their products or services or just talking about the brand as a whole on their Instagram stories. Their loyal followers will then engage with this content, thus boosting your market reach. 

If you want to grow your brand, here are five approaches to working with influencers on Instagram:

1. Expand Reach With User-Generated Content

The goal of any influencer campaign is to go viral, you want maximum engagement and reach for every content posted about your brand. The secret to this strategy is to have an overall campaign message that can be encapsulated in a catchy hashtag, and include a description promoting users to create their own content using the same hashtag. 

2. Experiment With Multiple Mediums

Another great way to get a higher engagement and market reach from Instagram influencers is by utilizing multiple social media platforms. Most influencers will actually have a large following across multiple platforms such as Youtube, Twitter, Facebook, and Pinterest. A post on Instagram can be used as a gateway to broader promotion of your brand. 

3. Use an Influencer Marketplace

In regard to finding the ideal influencer to promote your brand, take advantage of influencer marketing platforms and tools. Improve your influencer search with filters and pre-vetted influencers. By doing this you can also easily access analytics for each campaign and automate your billing so you won’t have to worry about payments. 

4. Work With a Team of Micro Influencers

Working with celebrities can be expensive, so a growing number of brands are now looking to work with several micro influencers to generate the same reach as they would have by working with one high-profile influencer.

5. Position Yourself for Different Audiences

Influencers on Instagram create a potent marketing channel because each one deals with a specific topic (or several), and thus typically attracts a specific audience. This enables a business to cherry pick the audience, and the narrative that they want to tell. It’s very powerful for a brand to use two different angles to tell the same story.

Instagram Influencers can be an incredible tool for any brand seeking to expand its reach and promote its products and services. And the best part is that there are so many creative ways to structure a campaign, and work with influencers that any brand can set one up and succeed. The good news is that it’s never too late to start.