If you’re looking to launch or refresh a website for your business or brand, it’s important to stay on top of your planning. This list of tips will help you launch your new website to maximize views and overall enjoyment of your content. Whether it’s for a personal blog or business, checking off the boxes on this list will ensure you a great website launch! Keep reading to find out what you can do to strengthen your website launch and check out Philly PR Girl’s new website while you’re at it for some inspo and learning!
Create a “Coming Soon” Page
If you are starting from scratch or don’t have an active site, always make sure to create a “coming soon” page for your clients and visitors to see! This way, they understand you are still active and can come back soon for your new content! Don’t forget to add your contact info on the “coming soon” page so that clients know how to reach you!
Share Share Share on Social Media!
It’s important your followers and clients are aware of your new website launch! Make sure to share the news on multiple platforms such as Instagram, Twitter, Facebook, and LinkedIn. You’ll be amazed with how many people you can reach with just one post! Once your site is launched, show your followers around your new website and share your new content proudly!
Keep it Cohesive
A great way to keep your content and website cohesive is to establish your branding guidelines. Choose your colors, typefaces, and imagery style that speaks to your brand and your vision. You can also add in image and font sizes that suit every part of your website to allow consistency. Make sure your team is aware of the branding guidelines before publishing new content.
Learn SEO!
SEO, or search engine optimization is KEY to increasing the visibility of your new content and website! Allow yourself to take time on learning ways to improve your SEO. You can even take an online training course to maximize your knowledge! Keywords or phrases are super important, and it is always great to keep those words in mind while you write your content.
Create a How-To Document
Instructions are a prime way to help you and your team optimize your time. If you are having a difficult time learning a new feature on your website, always do some research to figure it out. Once you’ve figured it out, make sure to add it to your how-to document of detailed instructions so that all of your team members are aware of how the new feature works and are not wasting their time trying to understand the same thing!
Edit, Edit, Edit
Before you launch your website, make sure you and your team triple check for any mistakes, typos, or errors that may have occurred in the process. It’s always a good idea to have more than one set of eyes on every page – it’s super easy to overlook something small!
Most Importantly, Be Patient!
Launching your new website is going to take some time, and it’s important that you remain patient in order to ensure the best for your viewers! Make sure to not rush through any of your pages because like we said before, consistency is key.
We cannot wait to see your new website launches using these key tips!
Have any other tips or ideas for launching a new website? Let us know in the comments below!
