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Archive for the Networking, Social Media, & PR Category

Tips for Writing a Killer ‘About’ Page

An “About” page is your website’s equivalent to a handshake, elevator pitch or opening act. It’s more than just how you present yourself and your brand to new visitors and customers – it’s how you establish a personal connection through a virtual medium. About pages are in no way cut

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How to Strengthen Your Network During the Holidays

We know, we know – it’s nearly impossible to squeeze everything you need to get done into the last few weeks of December. If you’re lucky, the tree is up and decorated this early in the game! However, the holidays provide the perfect opportunity to connect with your network and

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Our 8 Favorite Photo Editing Apps

When it comes to social media, a picture is worth more than 1,000 words – it’s worth serious boosts in visibility, reach, click-throughs and engagement. Numerous social and marketing studies show that great visuals are not just an option online; they’re a necessary part of your digital strategy. And in

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Women International Networking Event

Join the Global Philadelphia Association for Philly’s 1st Women’s International Networking Event If you aspire to contribute to Philadelphia’s global framework financially, economically, creatively or otherwise, then you can’t miss the first Women’s International Networking event in Philadelphia! The Global Philadelphia Association and the German-American Chamber of Commerce in Philadelphia

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10 Skills You’ll Learn at Your PR Internship

Public relations is one of the roughest, toughest industries out there: it’s high stress and high demand 110% of the time, and you either give it your all, or you get the hell out. If you’re crazy like us, the pressure just makes you work harder, better and faster to

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The Power of Images in Public Relations

PR reps have a tendency to think in words – sending off a daily barrage of press releases, emails, articles, thank-yous and 140 character updates. Though when it comes to promotion, we follow up with images. We send along promotional pictures for pre- and post-event pieces and encourage party guests

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Philly PR Girl Raises Funds for MS Society

Philadelphia’s Magic Gardens was packed with a fabulous crowd Thursday night as the Philly PR Girl team hosted our End of Summer Bash networking event to support a great cause and celebrate the end of a successful summer. All proceeds from the event went to The National Multiple Sclerosis Society,

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Why It’s Important to Host Events for Your Brand

When it comes to self-promotion, there is no marketing tactic more assertive than the planning and execution of a branded event. It’s an all-or-nothing strategy that requires loads of time, effort and finances, where successes and failures are experienced by outsiders and not just your own team or shareholders. Impact

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First Friday Interview: Yasmine Mustafa of Girl Develop It

This month, we’re incredibly excited to hear from Yasmine Mustafa: highly established entrepreneur, co-leader of the Philadelphia chapter of Girl Develop It, the brains behind a new line of self defense products for women, and all-around kickass female. Every city has their band of women who pave the way for

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