Uomo Moderno Fashion Show Comes to Philadelphia

Kate and Alex from Philly PR Girl
Philly PR Girl Owner, Kate, with PR Coordinator, Alex

The inaugural show of Uomo Moderno’s New Generation Fashion Tour was buzzing with beautiful models and sparkling Prosecco. Philly PR Girl was on scene at Mercedes-Benz’s New York Fashion Week to watch the magic happen. Italy’s first and only fashion and lifestyle magazine in the U.S. made a splash last Friday night.

This wasn’t your average fashion show. The presentation included lines by Italian designers including Malph, Mico Didonna, and Francesca Marotta. The models, courtesy of House of Talent, strutted down runway to live music by Valentina Raffaeli and her band Sunshine Superman. As if the night wasn’t full of enough surprises, attendees were also treated to a special guest model, Jason-Pierre Paul of the New York Giants.

In between the designer presentations guests enjoyed the beautiful terrace with a great view of the NYC skyline and sunset. At the end of the night, everyone was treated to fashion inspiration with a copy of Uomo Moderno.

If you didn’t get a chance to go to NYFW, don’t worry you will get a chance to experience a taste of it this Friday. Philadelphia is lucky enough to be the second stop on this high-fashion tour! This Friday, September 19th, The New Generation Fashion Tour is part of The 2014 Philadelphia Collection at 1023 Clinton Street. Rumor has it Philadelphia Eagles Brandon Boykin and Mychal Kendricks will be guest modeling!

Ready for the ultimate Italian fashion experience? Come out to celebrate The 2014 Philadelphia Collection and meet the iconic publisher of Uomo Moderno, Francesco Di Maio!