Simon Fashion Now started as a promotional program for new Simon properties, including The Forum Shops at Caesars in Las Vegas. (If you’ve never been, it’s seriously an amazing shopping experience.) With its success at various places across the country, the program has now gone national, which luckily for us, includes King of Prussia Mall. Philly PR Girl attended the fashion extravaganza on their Trends & Friends Night.
The star of Simon Fashion Now 2013 was definitely the runway shows. All brands featured showcased things that were hot this season, and the best part was that you could buy everything you saw right away! “Shoppers are always on the go, looking to update their wardrobes with new favorites from this season with a no-fuss approach. With all featured runway looks immediately available in participating retailers, Simon Fashion Now offers unique accessibility that brings the latest trends off the runway right into shoppers’ closets,” said Jacque Ellis, Assistant Vice President of Corporate Special Events, Simon Property Group.
There were tons of prizes and giveaways, and the energy was buzzing. Our favorite looks include Juicy Couture and C. Wonder’s bright, spring outfits. We are sooo ready for the shore with these looks! For more live runway action, visit Victoria’s vine. In addition, the event was partnered with The Junior League of Philadelphia, there was a silent auction that benefited the local organization. There’s nothing we love more at Philly PR Girl than fashion and fun for a cause! Speaking of that, make sure to save the date (September 14 – 15) for the Philly Fashion Expo this Fall!
